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THE STREET AS A STARTING IDEA

The proximity, the listening and the surprising ideas of the agency Street marketing ™ will allow you to adapt to this new environment.

Indeed, facing:

  • a consumer exposed to more than 3,000 brands a day!
  • the arrival of new technological tools (AI, VR headset, Snapchat, Robots …)
  • the rise of new generations (Y, Z)
  • the boom of the third and fourth industrial revolutions

Learn more about our unconventional method?

1. “STUDY PHASE”

With a team of audit experts, we study and analyze communication around:

  • Your Positioning
  • Your Target(s)
  • Your previous and current campaigns
  • Your DNA
  • Your potential turnover

In parallel we carry out an analysis on your competitors, a complete benchmarking and option a psychoanalysis of your brand. After 5 days of work we present you our strategic recommendations.

2. “CREATIVITY PHASE”

With our creative team, we carry out creativity sessions:

  • 600 to 1000 ideas per brand come out of these interviews: you can see them!
  • 2 scientific filtering process (11 filters to select the idea that will allow your brand to go around the world)
  • 20 mechanical street and buzz ex nihilo and never done before
  • 1 idea selected in design thinking

At this stape we move from a creative idea to the birth of an innovative concept including:

  • 1 Tracking Mechanics linking street operation to sales
  • 1 Storytelling helped by different street and print media
  • Video proposals to create the buzz
  • We finish with the writing of a 40-page specification containing all the details of the concept

3. “EVENT OPERATION”

Before carrying out the communication operation, we develop all of the necessary means to optimize action:

  • Test of the customization of street furniture
  • Casting animators
  • Training of animators
  • Location tracking
  • Search and request for legal authorizations
  • Editing legal files with our three law firms
  • Situation in the field and operation in white
  • Test of the mechanics of the concept of the street up to digital
  • Daily follow-up and report

4. “A TRIPLE OBJECTIVE”

Because you are unique, you have specific needs and objectives oriented on different axes:

  1. Increase the flow of potential consumers and existing customers:
  • Drive to store
  • Drive to web
  • Drive to app
  • Drive to stand in a living room and B to B
  1. Generate Data
  • The data collection makes it possible to recontact prospects and to sell them your offer after having been pleasantly surprised
  1. Make yourself known
  • Grow in visibility
  • Buzz-viral with keywords and SEO

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5. “RELAY MIX MEDIA”

Media-PR

Through media relays we accompany you to increase your visibility. For this we use the Press Relation:

  • We call ourselves journalists, influencers and bloggers to boost the buzz
  • We do not hesitate to go down to the homes of journalists for your operation
  • We also provide a full-time community management on social networks. The idea is to surf on the virality of real world events:
  • An editorial line is to be validated each week, linked to the values ​​of your brand
  • The audience and the timing of the post, the voice of the brand, the words … follow the positioning and the target
  • All this should help create a community interested in the buzz
  • We realize Webseries

6. “STRATEGY FOR SALE & MONITORING

We organize your sales campaigns over the phone by creating an innovative phoning theme in line with the street and buzz campaign. We also send SMS messages, phone calls, emails … as many mediums that allow us to sell your product or service. We build your offer from personal information collected during street operations.

It is 7 times more profitable to follow your customers than to conquer them.

  • In this sense, we offer you a personalized CRM service (Whatsapp, Phone, Instagram …)
  • We work on the reception and follow-up cycles of your customers and your prospects, to optimize your sales

Refocus campaign based on collected information

  • Street Marketing ™ campaigns are able to collect large amount of information, especially when retrieving videos shot on the street or during consumer activity on your website
  • Our Nestor Ai software, from our LCA parent company, analyzes this huge mass of information, and corrects future operations

Learn more about our unconventional method ?