To promote Thierry Mugler’s latest perfume, Womanity, we created the Womanity bus, putting women at the heart of the action. Through an innovative mobile tour, prospects could discover the Womanity bus and be pampered.
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The Street Marketing TM agency is the unconventional advertising agency and 720 ° LCA laboratory. In the 2000s The Agency introduced the concept of Street Marketing and has carried out more than 500 ultra-creative event operations for the most prestigious brands.
The unconventional operations that we carry out are the application of scientific research concepts from our LCA Group Marketing Innovation Laboratory.