The goal was to create an original operation in the streets of Paris to combine the fashion label and the new perfume. We put Zadig & Voltaire hangers in unexpected places where perfume samples were hung.
Would you like to receive the quantitative results of this operation ?
The Street Marketing TM agency is the unconventional advertising agency and 720 ° LCA laboratory. In the 2000s The Agency introduced the concept of Street Marketing and has carried out more than 500 ultra-creative event operations for the most prestigious brands.
The unconventional operations that we carry out are the application of scientific research concepts from our LCA Group Marketing Innovation Laboratory.
Aujourd’hui, l’agence Street Marketing™ en partenariat avec l’ESGCI organise une conférence sur le marketing digital de demain. Conférence animée par @Arnaud Gimbert, Project Manager chez Christian Dior Parfums ! ...