The goal was to create an original operation in the streets of Paris to combine the fashion label and the new perfume. We put Zadig & Voltaire hangers in unexpected places where perfume samples were hung.
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The Street Marketing TM agency is the unconventional advertising agency and 720 ° LCA laboratory. In the 2000s The Agency introduced the concept of Street Marketing and has carried out more than 500 ultra-creative event operations for the most prestigious brands.
The unconventional operations that we carry out are the application of scientific research concepts from our LCA Group Marketing Innovation Laboratory.